CRM that earns its keep.
I help small businesses in Ireland choose, set up and actually use a CRM without the bloat, without the enterprise pricing, without an implementation that drags on for nine months.
Three ways to work together.
From a one-week diagnosis to a fully managed CRM operation, scoped so you only pay for the layer you need.
CRM Audit & Strategy
A written diagnosis of your current setup what you’re using, what’s actually working, where you’re leaking time or compliance. You get a prioritised roadmap and clear next steps, whether or not we work together after.
CRM Setup & Migration
Full configuration of HubSpot, Pipedrive, FluentCRM or your tool of choice. Pipelines, automations, templates, integrations and team training. Built around how your business actually works.
Managed CRM Service
Monthly retainer so your CRM stays current as your business evolves. New workflows, helpdesk for your team, monthly reports, compliance updates. The system stays alive.
For Irish estate agencies.
A compliance-ready CRM and tenant communication system built around the new RTB rules in force since March 2026, so you can prove what was said, when, and to whom.
- RTB-compliant message templates and workflows
- Audit-ready trail for every rent review, notice, inspection and renewal
- From €850 (Audit) to managed service from €450/mo
CRM that fits the way you actually work.
At a glance
- Based inIreland working with clients across the country
- FocusSmall businesses, lettings agencies, professional services
- StackHubSpot · FluentCRM · Pipedrive · ActiveCampaign · Brevo
- LanguagesEnglish · Spanish
I’m Victoria. I run VicLab Studio. After years working inside marketing and CRM teams, I started this practice for a simple reason: most small businesses end up with CRM software that nobody uses. They paid for it, they were “trained” on it, and it sits there as a glorified address book.
The fix isn’t a bigger tool. It’s a system designed around how your team actually works what they need at 9am on a Monday, what they avoid because it takes too many clicks, what your customers actually need to hear from you.
That’s the work. Small client roster on purpose, so each project gets the principal, not a junior account manager you’ll never hear from again.
Three principles.
Diagnose before you spend.
The Audit always comes first. If your current setup can be fixed with a configuration tweak, I’ll tell you. No interest in selling you software you don’t need.
Build for the team you have.
The best CRM is the one your team actually uses. Implementation is shaped around your day-to-day workflow, not a generic template.
Stay accountable after launch.
Most CRM projects die six months after go-live. The managed retainer exists so yours doesn’t small adjustments, real support, no consultant ghosting.
Let’s see if it’s a fit.
A 30-minute discovery call, no slides, no pitch. We look at where you are, where you’d like to be, and whether I’m the right person to help you get there.
Drop a few lines about your business and what you’re trying to fix. I read every message myself and reply within one business day.
If your situation is urgent or you’d rather talk than type, the direct email below also works.
Or email me directly
hola@viclabstudio.comSend a message
I’ll reply within one business day.
